01 / THE APPROACH
Different products. Distinct creative.
Each week, we developed new paid media concepts across SoFi's product lines, exploring different messages and visual approaches to make creative testing more meaningful.
02 / WHAT WE LEARNED
Clarity made the difference.
As performance reporting became available, clearer benefit-led messaging emerged as a recurring strength. Direct headlines, supporting product imagery, and video formats helped inform the next round of creative development.
03 / PRODUCT STORYTELLING
Keep the goal in view.
Email extended the campaign through launch and tax-season reminders. Offer messaging, retirement education, and clear calls to action gave members relevant reasons to revisit their IRA contributions and rollover options.
Credits
Senior Art Director — Eskender Woldeab
Senior Copy Writer — Kelly Pickard
Motion Designer — Janine Cordova
Tools — Figma, Substance, Photoshop
