Completed leads across tracked lifecycle placements
Of lifecycle quality starts driven by the in-app takeover
Quality starts from the in-app takeover
01 / CONCEPT
Big dreams come with real price tags.
Owning a small business means turning ambition into reality, but growth often requires financing. The campaign brought that tension to life through a simple idea: exploring financing options could also give business owners a chance to win funding for their next big move.
02 / WEB
From campaign to consideration.
A dedicated landing page brought together the sweepstakes, prize details, entry process, and SoFi's financing marketplace. Supporting banners and modules extended the campaign across existing small-business web experiences.
03 / LIFECYCLE & IN-APP
Reaching business owners where they are.
Email, push, and in-app placements carried the campaign from initial awareness to entry, using clear messaging and calls to action. Emails were a standout contributor to lifecycle quality starts.
04 / PAID & ORGANIC
One idea, across channels.
The campaign extended into paid and organic social, adapting the central concept to different formats while keeping the offer and message consistent.
Credits
Senior Art Director — Eskender Woldeab
Senior Copy Writer — Kate Loftesness
Web Designer — Claudia Park-Iraheta
Tools — XD, Photoshop, Substance
