01 / CONCEPT
A new chapter in a familiar world.
Members had asked for Level 1 options. The launch needed to answer that demand while giving newer investors a way into the story. I evolved the existing Options Level 2 and Invest visual language, keeping the product recognizable as the offering expanded.
02 / PRODUCT
Show the tools behind the announcement.
Trading screens and in-app coaching kept functionality at the center of the creative. The campaign introduced covered calls and cash-secured puts alongside existing options capabilities, showing the interface and learning resources available to approved investors.
03 / 3D
Ground the product in a human perspective.
I used Substance to build product visualizations within the existing Invest ecosystem. Materials, lighting, and dimensional compositions gave the UI a physical presence, while human elements connected the trading experience to the person using it.
04 / WEB
Give curiosity somewhere to go.
The landing page paired the launch announcement with accessible product education. A clear hierarchy introduced the expanded offering, explained strategies and risk considerations, and connected educational resources with the next step in the product.
05 / MOTION
Make the expanded experience visible.
The motion sequence moved from the upgrade announcement into in-app coaching, new strategies, and helpful information. Product demonstrations gave each message a visual reference, using the campaign’s dimensional language to connect the sequence.
06 / CHANNELS
One launch. Different points of entry.
Owned social answered the request from investors already familiar with Level 1. Teaser and lifecycle emails introduced the expanded offering at different stages of the rollout. Together with web and motion, these applications carried a consistent visual system while adjusting the message to each audience.
