01 / CONCEPT
Give business ambition a bigger stage.
Small Business, Big Dreams connected the aspirations of established business owners with the practical realities of financing. The creative brought that ambition into a recognizable campaign idea, supported by a sweepstakes invitation for eligible businesses.
02 / WEB
Turn attention into a clear invitation.
The landing page and supporting SMB placements introduced the campaign and explained how to participate. A clear hierarchy connected the idea, incentive, and entry information while keeping the financing marketplace in context.
03 / LIFECYCLE
Keep the invitation relevant over time.
Launch and reminder emails carried the campaign into member communications. The sequence balanced the larger creative idea with the practical information business owners needed to understand the sweepstakes and its timing.
04 / IN-APP
Meet members within the SoFi experience.
In-app placements brought the campaign into existing member surfaces. Compact compositions kept the invitation recognizable at a smaller scale, with focused messaging and a clear next step.
05 / PAID / OWNED
Carry one idea across different audiences.
Paid and organic social translated the same campaign idea for acquisition and community-facing placements. Format-specific compositions balanced business ambition, the sweepstakes incentive, and participation details.
06 / SYSTEM
Keep the mechanics as clear as the idea.
The creative deck listed four web, eight lifecycle, three paid-social, and eight organic-social executions. A shared visual language connected that planned range, while entry messaging distinguished sweepstakes participation from applying for financing.
